mobile banking

Do you remember the Domino’s Pizza commercial series from the late 1980’s – “Avoid The Noid”. Clad in a red, skin-tight, rabbit-eared body suit with a black N inscribed in a white circle, The Noid was a physical manifestation of all the challenges (becoming annoyed – “a – noid”) inherent in getting a pizza delivered in under 30 minutes.

If you are a fan of those commercials or of Domino’s, you might be surprised to learn that today the fastest growing domestic pizza company is not Domino’s but Papa John’s. Why? Simple, mobile. Thirteen years ago Papa John’s built digital infrastructure that has led to their being the market leader in mobile pizza orders. Today, mobile orders at Papa John’s represent 50% of total sales and 60% of all delivery sales. Second place in digital ordering goes to…. Domino’s, do you think they are a little “a – noid”? 

What does this have to do with your financial institution? Everything. Papa John’s saw something 13 years ago that Domino’s didn’t and it wasn’t a new pizza recipe or faster delivery cars. It was the simplicity of allowing their customers to order a pizza anytime, from anywhere. Just like ordering a pizza, your members want the ability to connect to their accounts at a moment’s notice. Mobile banking provides on-demand account access to your members and can include a simple history inquiry, account transfers or bill payments. Provide your members with remote control cards (on/off controls for debit and credit cards), mobile lending and enhanced fraud management for remote check deposits. Mobile is no longer a product differentiator for your financial institution, it’s a technology facilitator. Something I’m positive your members will not find “a – noying”.

you may also like

Personal Finance Management

7 Reasons Personal Finance Management (PFM) Sucks

7 Reasons Personal Finance Management (PFM) Sucks PFM (Personal Financial Management) refers to financial technology that helps…

members credit union

Mobi¢int Welcomes Members Credit Union

Sandy, UT (August 2017) —  The Cos Cob, Connecticut-based credit union chose to implement mobi¢int for their…

mobile banking product suite

Is Your Mobile Banking Product Suite Ready for World War Z?

Is your financial institution prepared for the next generation gap? Millennials (born 1980 to 1994) have been…

Desktop Banking

Howard County Education FCU Converts Mobi¢int

Sandy, UT (July 2017) —  The Maryland-based Howard County Education FCU selected mobi¢int as their new provider…