• 5 Must-have Analytics for Digital Banking

    By Preston Packer
    0
    132 Views

    When it comes to measuring the performance of your mobile banking app, analytics are crucial. Not only should the data show how many members are using your digital banking platform but it should also indicate how they are using it. Obtaining the right data will empower financial institutions to market more

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  • 3 Snapchat IPO Tips for Your New Mobile Banking App

    By Preston Packer
    0
    261 Views

    In early March the stock exchanges were going wild over the IPO (Initial Public Offering) of Snapchat while the C-Suite execs, including 26-year-old co-founder and CEO Evan Speigel, waited to see how the markets would react to their companies stock. Originally priced at $17 a share, the stock rose as high as

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  • Your Members Aren’t Downloading Your Mobile App and This is Why

    By Preston Packer
    0
    519 Views

    Location and ATM availability is still perceived as the primary driver for potential members selecting or switching financial institutions. However, mobile and online banking offerings are increasingly more important, especially among millennials. For financial institutions who have prioritized improving

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  • Combat Fraud with Remote Control Debit Cards 

    By Preston Packer
    0
    609 Views

    Wouldn’t it be nice if your members had the ability to turn off their debit and credit cards and shut down access to their accounts when they lose their wallet?  What about having this ability when the reality of fraud presents itself? Target’s announcement that 40 million cards had been compromised

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  • 3 Mobile Banking Innovations You Must Consider

    By Preston Packer
    0
    681 Views

    There is no question that providing account access to members anywhere, anytime is the major benefit of mobile banking.  Remote deposit capture has also been a defining technology to this point.  However, is your RDC “built-in” to your existing mobile app?  If not, it should be.  As mobile

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  • Mobile Banking: Promoting Growth or Preventing Attrition?

    By Preston Packer
    1
    711 Views

    Executives have a lot on their plates. Alongside the daily activities of keeping tabs on operations and budgets, overseeing personnel, and managing risk, there is one function that should not be ignored. An argument can be made that one of the most important roles is understanding how data and technology

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  • What Does Pizza Have to do With Mobile Banking?

    By Preston Packer
    3
    768 Views

    Do you remember the Domino’s Pizza commercial series from the late 1980’s – “Avoid The Noid”. Clad in a red, skin-tight, rabbit-eared body suit with a black N inscribed in a white circle, The Noid was a physical manifestation of all the challenges (becoming annoyed – “a – noid”) inherent in

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  • Mobile Banking App Merely a Convenient Perk?

    By Preston Packer
    3
    816 Views

    More and more financial institution members belong to a lifestyle of mobile technology and are looking at ways to integrate the requirements of their financial lives into that lifestyle. This especially applies to millennials aged 18 to 24 according to an article on Money.Mic, "7 apps that could help you

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  • 4 Solutions for a Safe Remote Deposit Capture

    By Preston Packer
    0
    857 Views

    Why you must convince your members and yourself that remote deposit capture is safe. In 1991 Saloner and Shepard found evidence for the role of the network effect in their study of ATM adoption. What was discovered in the case of ATM machines, was that if ATM’s were largely available over geographically

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  • Effectively Marketing to Millennials

    By Preston Packer
    0
    883 Views

    Mobile banking, mobile lending products, and internet banking are some of the key product development efforts to gain millennial's membership. An article by CU Management furthers the discussion on how to market your financial institutions emerging technology products and services to potential Gen Y and

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  • Tell a Captivating Story with Mobile Banking Services

    By Preston Packer
    2
    920 Views

    Financial institutions captivate their members through technology. Mobile banking, in particular, is the best tool that they have to provide an intimate and engaging experience. Unfortunately, too many financial institutions don’t understand this. They construct mobile banking services from fragments of

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  • You Shouldn’t Ignore the Tablet in Digital Banking

    By Preston Packer
    6
    935 Views

    Digital banking technology is like manna from heaven to those who thrive on instant access to their account information.  Today's omni-consuming members wield their mobile phones like gods, managing all of their financial affairs on these devices, from anywhere, at any time.  Still, these gods of the

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  • The Mobile Lending Impact

    By Preston Packer
    1
    942 Views

    It’s planning season for financial institutions, and decisions concerning mobile banking and mobile lending are on the top of the list at most strategic planning meetings. financial institutions agree that these technologies are essential, but the reasons are not always so clear. We see the rise in

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  • Give Your Bank Account the Finger with Biometrics

    By Preston Packer
    4
    978 Views

    We’re already using our fingers to unlock our phones, companies use biometric verification for time clocks, and for access to pharmaceuticals by hospital caregivers. So why not use biometrics for bank account access? Debates have been ongoing about the safety of traditional passwords versus biometric

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  • The 6 Most Common Concerns with Mobile Banking Security

    By Preston Packer
    0
    1087 Views

    Mobile Banking Security is always ranked high on the mind of consumers in this day and age. The adoption of mobile banking is not immune to security concerns.  In fact, according to the Consumers and Mobile Financial Services 2016 survey reported by The Federal Reserve this year, concern about the

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  • How FIs Use Omni-Consumerism to Target Millennials

    By Preston Packer
    0
    1119 Views

    Because our society is so fortunate to have access to the abundant resource of the internet I can almost guarantee that you or someone you know would fall into the Omni-Consumer category. Now you may not understand that term, but it's definitely not as complicated as it may sound.  You see, many people,

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  • Create a Winning Mobile Banking Strategy

    By Preston Packer
    0
    1147 Views

    As a mobile banking provider, we have discussed the importance of developing your mobile banking strategy, and the power of using mobi¢int mobile apps for smartphone and tablet devices. Once you have your product in place, the next step is marketing your new mobile banking platform.  We are sharing a post

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  • Mobile Banking Strategy: What Not to Focus On

    By Preston Packer
    1
    1261 Views

    About 15 years ago, when internet banking first hit the industry, the market rendered solutions of all kinds. This was at a time when few organizations had even embraced email and few were connected to the web.  A central matter of debate was whether or not “Internet” should be spelled with a capital

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  • By the Numbers: Mobile Banking Activity From 2016 vs. 2015

    By Preston Packer
    1
    1301 Views

    Comparing the 2016 and 2015 Consumers and Mobile Financial Services 2015 survey reported by The Federal Reserve give us two points on a graph that might help point out a trend. The report provides an excellent look into how credit union members are viewing and using mobile banking, and it is up to

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  • 5 Reasons Why Mobi¢int Mobile Apps Are Secure

    By Preston Packer
    1
    1312 Views

    ... While Other Mobile Solutions Pose Inherent Security Risks Sandy, UT (September 28, 2016) --  Media reports of “Major security flaws found in 90% of top mobile banking apps,” have alarmed credit unions who already have or are considering the purchase of a mobile banking app. It’s easy to see

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  • Will the Apple Watch 2 Impact your Financial Institution?

    By Preston Packer
    1
    1345 Views

    Wearable technology seems to be sticking around with Apple releasing their Apple watch series 2.  Wearables started out as fitness trackers and GPS watches for running and cycling but has evolved into the sophisticated Apple Watches and Samsung's Gear S-series.  Some companies and institutions are still

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  • Mobile Lending Through Social Media

    By Preston Packer
    1
    1374 Views

    How Mobile Lending should change your social media marketing strategy Most marketers will advise you that the proper use of social media isn't to solely promote your products and services.  A picture of your product will not "go viral" (unless perhaps there is something glaringly wrong with the photo).  I

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  • 7 Ways Credit Unions Can Leverage Screen Time

    By Preston Packer
    6
    1402 Views

    Making the most of electronic channels can take your credit union to the next level.  We're sharing this article, "Seven Steps for Smarter Electronic Channels" from the Credit Union National Association because it gives great advice to leverage the time members spend on their screens to drive deeper

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  • User Experience is the Key to Mobile Banking Adoption

    By Preston Packer
    1
    1425 Views

    No matter what your major was in college, you no doubt had to learn the "Technology Adoption Lifecycle." Perhaps it was taught in the context of history and the industrial revolution's impact on agriculture. Or, more likely, you remember it within the teaching of your economics or business programs as a way

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  • Adoption of Mobile Banking Apps Explodes in This Demographic

    By Preston Packer
    1
    1438 Views

    U.S. Hispanics' current spending power is estimated to be roughly $1.4 trillion, so it's no surprise that they represent a significant market opportunity for businesses, credit unions included.  These numbers prompted Nielsen, a market research company, to conduct a study in the beginning half of 2015 to

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