{"id":859,"date":"2016-10-26T18:09:52","date_gmt":"2016-10-26T18:09:52","guid":{"rendered":"https:\/\/www.mobicint.com\/?p=859"},"modified":"2016-10-28T19:46:16","modified_gmt":"2016-10-28T19:46:16","slug":"create-winning-mobile-banking-strategy","status":"publish","type":"post","link":"https:\/\/www.mobicint.com\/create-winning-mobile-banking-strategy\/","title":{"rendered":"Create a Winning Mobile Banking Strategy"},"content":{"rendered":"

As a mobile banking provider, we have discussed the importance of developing your mobile banking strategy, and the power of using mobi\u00a2int mobile apps for smartphone and tablet devices. Once you have your product in place, the next step is marketing your new mobile banking platform. \u00a0We are sharing a post today from<\/span> DigitalMailer, Inc<\/a>\u00a0 on CUInsight that triggers a beneficial discussion about marketing your credit union’s mobile banking solutions:<\/span><\/p>\n

As new technologies continue to change the face of financial services, mobile technology is bringing perhaps the biggest changes to date. Beyond transactions, it\u2019s enhancing how we can communicate with consumers. That\u2019s important because mobile has been passionately embraced by consumers \u2013 almost to the point of necessity.<\/span><\/p>\n

It isn\u2019t news that Millennials heavily rely on their cell phones \u2013 some 85 percent of them, according to the survey, \u201cU.S. Smartphone Use in 2015,\u201d by the Pew Research Center. But it may be surprising to learn that 64 percent of all American adults use smartphones today, with more than half using those phones for mobile banking. For adults 18-29, that number jumps to 70 percent. Other mobile devices, such as tablets, also are seeing tremendous user growth.\u00a0<\/span><\/p>\n

For savvy credit unions, it\u2019s obviously time to open the \u201cmobile branch\u201d and focus on a mobile banking strategy that not only provides transactional capabilities\u00a0but also integrates member communication and marketing capabilities. While it used to make sense to find alternatives to brick and mortar simply to keep down costs; now it\u2019s about keeping up with what consumers want!<\/span><\/p>\n

Game On for Mobile<\/strong><\/span><\/h3>\n

Financial institutions that expand their mobile access points are seeing results. The Federal Reserve\u2019s 2015 study on Consumers and Mobile Financial Services reports that nearly 40 percent of Americans with bank accounts have used their cell phones for mobile banking \u2013 a number that grows to 52 percent for smartphone users. Further, more than half of all Americans who use mobile banking receive transactional alerts and promotional offers from their institution. Another 26 percent say they would like to receive mobile offers.<\/span><\/p>\n

Like your physical branch, your mobile branch should be a communication channel. Just like branch connections strengthen member relations, so can permission-based, personalized messages. By communicating directly to members\u2019 felt needs, your credit union continues to set itself apart in a financial services market crowded with competitors.<\/span><\/p>\n

Mobile Playbook<\/strong><\/span><\/h3>\n

While many marketing skills are equally important in any delivery channel (e.g., knowing your target audience, pricing the product right, using clear and consistent messages), effective mobile promotion requires some new marketing steps. Consider these mobile-friendly tips:<\/span><\/p>\n

Collect contacts and customer permissions<\/strong><\/em> \u2013 To maximize the effectiveness of your mobile branch, make it a priority to collect mobile contact information, and add SMS\/text to the form customers complete before receiving permission-based messages. Train front-line staff to encourage customers to share their mobile contacts, explaining the benefits of receiving messages customized to their needs. Then, stick to your word and only send what they want to see.<\/span><\/p>\n

Use responsive design<\/strong><\/em> \u2013 Given that mobile screens are smaller than traditional computer screens, adjust your formats to account for the differences so customers have a seamless experience across all devices. Copy that is too wide for a single screen, fonts that are too small, and images that have long download speeds work against your mobile marketing efforts.<\/span><\/p>\n

The same is true for operating systems and browsers. There are lots of mobile products on the market, and not every recipient uses the same format or has access to the same functionality. While iPhones are the market leader in the United States, a growing number of consumers use Android phones. Design your mobile messages to work with both types.<\/span><\/p>\n

Maximize technology<\/strong><\/em> \u2013 Choose your digital communications partner wisely, so you can go beyond creating mobile content that engages. Engaging a digital marketing partner to help integrate variable data fields allows for customized outbound promotional and educational campaigns.\u00a0<\/span><\/p>\n

Think beyond website banners and emai<\/strong>l<\/strong><\/em> \u2013 Use your imagination to consider the many options available for marketing via mobile \u2013 SMS\/text, social media, videos (YouTube, Vine, etc.), digital brochures, mobile banking, geo-targeted offers and ads on third-party mobile apps.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

As a mobile banking provider, we have discussed the importance of developing your mobile banking strategy, and the power of using mobi\u00a2int mobile apps for smartphone and tablet devices. Once you have your product in place, the next step is marketing your new mobile banking platform. \u00a0We are sharing a post today from DigitalMailer, Inc\u00a0…<\/p>\n","protected":false},"author":3,"featured_media":860,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"yoast_head":"\nCreate a Winning Mobile Banking Strategy - Mobicint<\/title>\n<meta name=\"description\" content=\"Be sure to spend quality time creating a mobile banking strategy that will drive adoption of your mobile banking application.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobicint.com\/create-winning-mobile-banking-strategy\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Create a Winning Mobile Banking Strategy - Mobicint\" \/>\n<meta name=\"twitter:description\" content=\"Be sure to spend quality time creating a mobile banking strategy that will drive adoption of your mobile banking application.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.mobicint.com\/wp-content\/uploads\/2016\/10\/mobile-banking-strategy-1.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobicint_tech\" \/>\n<meta name=\"twitter:site\" content=\"@Mobicint_tech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Preston Packer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobicint.com\/create-winning-mobile-banking-strategy\/\",\"url\":\"https:\/\/www.mobicint.com\/create-winning-mobile-banking-strategy\/\",\"name\":\"Create a Winning Mobile Banking Strategy - 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